Downtown Middletown businesses launch initiatives to encourage shopping

Market hopes to encourage vendors to rent their own space.
Merry Market, a new initiative in downtown Middletown to encourage shopping small, is open now through Christmas Eve at 1050 Central Ave. It open 11 a.m. to 6 p.m. Tuesday through Friday and 10 a.m. to 4 p.m. Saturday. CONTRIBUTED/MIRANDA MULLINS

Credit: Contributed

Credit: Contributed

Merry Market, a new initiative in downtown Middletown to encourage shopping small, is open now through Christmas Eve at 1050 Central Ave. It open 11 a.m. to 6 p.m. Tuesday through Friday and 10 a.m. to 4 p.m. Saturday. CONTRIBUTED/MIRANDA MULLINS

Downtown Middletown business owners have launched two initiatives to encourage small business shopping in the city this holiday season.

Merry Market, organized by Downtown Middletown Inc., will be open through Christmas Eve at 1050 Central Ave., a formerly vacant storefront. Roger Daniel, who owns the space, made it available for the market.

It is the first year for the market, according Jeff Payne, DMI executive director.

Seven local vendors are featured:

  • 3rd Shift Sweets
  • Charm & Crystal Wire Wrapped Jewelry
  • The 4th Avenue Farmhouse
  • Mlady’s Coutorier
  • Primeau’s Purls
  • Three Moons Boutique
  • Thomas & Co. Laser Engraving and Woodworking

Miranda Mullins, who works for DMI and owns Three Moons Boutique, said the idea behind Merry Market was for it to go into a vacant storefront that was “move-in ready.”

All vendors received a packet of info about the building, other available downtown spaces and a checklist of things to do before moving into a storefront.

“(It’s) a way to help them get from being a vendor, to being ready to open a business and expand,” Mullins said.

The goal was for one of the vendors to take over the lease at 1050 Central Ave., which has happened.

Mullins’ will be moving her business into the space after the first of the year with Amy Primeau, owner of Primeau’s Purls, sharing the space as a featured vendor.

Mullins says the move is “exciting, nerve wracking ... slightly stressful.”

“Terrifying,” Primeau chimed in.

“It’s a big jump,” Mullins said. “It’s been a dream of mine. I am so nervous, but I have butterflies, so I know that this is a good thing.”

Primeau said the first Saturday of the Merry Market - Nov. 8 - was her best sales day of the year. She rents a space now at the Pendleton Arts Center.

“Looking at 2025 ... I went through month by month and added up my totals, and the amount I made here Saturday was more than I did in any single month (at the PAC),” Primeau said.

In addition to vendors, there is a Santa letter writing station for kids to keep track of what they want and a gift-wrapping station for a fee.

“I think as we go through the holiday season, it’s going to be really cool to be in here,” Primeau said.

Another event, Pink Friday, will be held Friday, Nov. 21. It was started as the small-business version of Black Friday, and business owners have taken it on this year to remind shoppers to think local first this holiday season.

“It kind of coincides with Small Business Saturday ... but it’s to try to get the people in here before they go finish their shopping at the box stores,” Mullins said.

Shopping small this year, according to Mullins, is “beyond important.”

“We know how the economy is right now, and that everybody’s kind of watching how they spend their money,” she said. “Small businesses have been so affected this year, so to ... support your businesses down here, we feel it.”

From L-R, small business owners Miranda Mullins of Three Moons Boutique, Lisa Dethlefs of Iron Rose Mercantile and Kelsey Singer of Monarch Designs. CONTRIBUTED

Credit: Contributed

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Credit: Contributed

Lisa Dethlefs, owner of Iron Rose Mercantile boutique, which is in the same building at 1050 Central Ave. and has been for three years, said shopping small helps families directly.

“You’re actually buying from a family to help a kid in sports or to even put food on our table,” she said.

There are more than 10 businesses participating in Pink Friday, though Mullins said the list hasn’t been finalized and could include more businesses.

Retailers in addition to Triple Moon Coffee Company and some downtown bars and restaurants will participate. The Reimagine Ice Rink will also be open.

People can visit downtown businesses 11 a.m. to 7 p.m. Friday for sales and promotions from local retailers, food and drink specials and festive decor.


Merry Market

Open now through Christmas Eve

11 a.m. to 6 p.m., Tuesday through Friday

10 a.m. to 4 p.m., Saturday

Location: 1050 Central Ave., Middletown

Pink Friday

11 a.m. to 7 p.m., Friday, Nov. 21

Location: Downtown Middletown

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