Butler County Sheriff Richard Jones talks about why he posted a billboard Monday critical of Hamilton’s school board.

WATCH: Sheriff explains why Hamilton school board is first target of new billboard campaign

FIRST REPORT: Sheriff promises more billboards criticizing schools

Sheriff Richard Jones' first billboard was unveiled Monday at the intersection of Martin Luther King Boulevard and Maple Avenue in Hamilton.

Jones said he first targeted Hamilton City Schools because of its governing board.

“They have one of the worst reputations of all the (Butler County) school boards,” he told the Journal-News.

The billboard and others are privately funded and not paid for by taxpayers, according to Jones.

Watch the video above to hear from Jones about why he chose Hamilton Schools as his campaign’s first target.