The partnership entails the use of Microsoft Azure to store and process the data generated in stores, near the smart shelves and on Kroger’s app. That means the digital stores are able to introduce never-before-seen shopping experiences, including the latest generation of EDGE Shelf (Enhanced Display for Grocery Environment). The shelving system uses digital displays, instead of traditional paper tags, to indicate everything from prices and promotions to nutritional and dietary information.
MORE: Kroger to open new West Chester store, revamped Middletown site
Shelves will be able to digitally display personalized offers and advertisements based on customer demographics.
Satya Nadella, CEO of Microsoft, said the partnership brings together Kroger’s expertise in the grocery industry with the power of Azure and Azure AI.
“Together, we will redefine the shopping experience for millions of customers at both Kroger and other retailers around the world, setting a new standard for innovation in the industry.”
Kroger will try to market the new technology with Microsoft to retailers nationwide and worldwide. The companies will present the solution Jan. 13 to 15 at National Retail Federation's NRF 2019: Retail's Big Show.
MORE: Kroger, Ocado score $1.4M tax credit for robot-powered location in Monroe