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Marsh stores, including Middletown location, to get new name, look

The Marsh supermarket store in Middletown is among 14 supermarkets in Ohio and Indiana that will become a Needler’s Fresh Market by the end of October following an $8 million purchase by Generative Growth LLC of Findlay.

Ohio-based Generative Growth will rebrand and convert 14 former Marsh Supermarkets — including ones in Middletown, Troy and Eaton — to Needler’s Fresh Market.

MORE: New owner of Marsh groceries calls Middletown ‘a good fit’

The new exterior and interior store branding will be completed by the end of October. Customers will begin to see the new branding appear on advertising Sept. 15.

Generative Growth, which purchased 15 of the Marsh stores in June for $8 million, is owned by Ohio third generation grocers and siblings Michael Needler Jr. and Julie Anderson.

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“Customers can expect a clean, fresh look with our marketing and communication,” said Anderson, who serves as vice president of marketing.

MORE: Marsh grocery store closing in Hamilton leaves void

Needler said Needler’s Fresh Market will place added concentration on sourcing local fresh produce, and providing high quality in-store made products in the bakery and deli.

“Our fresh meat offering is second to none,” he said. “Customers will enjoy premium angus beef, all-natural pork and Miller Amish Country poultry. It’s a real privilege to serve these communities and Needlers have been doing it in Indiana and Ohio for nearly 100 years.”

Marsh filed for protection under Chapter 11 of the U.S. Bankruptcy Code in May after closing 19 stores.

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