Apple expected to unveil new iPhone during event today

FILE - In this Monday, June 5, 2017, file photo, Apple CEO Tim Cook speaks during an announcement of new products at the Apple Worldwide Developers Conference in San Jose, Calif. Cook has collected $89.6 million from a lucrative 10-year deal that he signed as an incentive to keep the iPhone maker at the forefront of the technology industry after he took over the reins in 2011 from company co-founder Steve Jobs. The windfall detailed in a Monday, Aug. 28, 2017, regulatory flowed from 560,000 Apple shares sold during the past week. Apple set aside $46.4 million to cover Cook's taxes. (AP Photo/Marcio Jose Sanchez, File)