A relatively new and popular Hamilton eatery opened its second location this week.
Decorated with star-shaped lights, wooden-door tables and colorful ribbon streamers, the 1,200-square-foot True West Coffee at 221 High St. features favorites from the store’s Main Street location, including breakfast, fresh salads, baked goods, tea and coffee.
But there also are eight different types of gourmet grilled cheese sandwiches made in a new way that cannot be duplicated at the eatery’s other High Street location, said owner Chris Cannon.
“It’s this cool oven that uses convection and microwave at the same time for a quick melted-and-toasted experience,” he said. “We wanted to differentiate the menu because (the two locations are) so close.”
The new location also offers the ability to update menu items more often, including cookies and baked goods, such as muffins and scones, Cannon said.
“We’re going to start having cupcakes, things that we could do over there but not on a consistent basis because we were using, literally, a three-square-foot oven, if that, and now we’ve got a big oven and a giant mixer,” he said.
That means the ability to not only feed customers at the new eatery, but supply a steady stream of new items to the original location, which continues to do a brisk business during nights and weekends.
Deciding to open a location in the Robinson-Schwenn Building was the result of not only “so many exciting things happening” in downtown Hamilton, including Artspace Hamilton Lofts and the Lane Library’s tech center, but also the location itself, which became available in April when Kofenya closed to focus on its Oxford location.
“It seemed really early for us to take it on, but it was almost too good to turn down because we knew we probably wouldn’t get another shot at it,” Cannon said. “There are hundreds of employees here that can’t make it over to our (first) place for lunch. We really thought this new location captured that audience.”
Kirsten Puska, who works at the YWCA, said the new eatery is more lively and comfortable than Kofenya and more convenient than True West’s other location.
“I like the menu selection,” she said. “It’s more warmer food. I really like grilled cheese.”