“We’re extremely excited to be in the Hyundai business. We have a great line of cars and a great group of people that we work with,” Betagole said. His family has been in the car business since 1966, and the Fairfield dealership at 5665 Dixie Highway employs 40 people.
“We have people who’ve been with the company for many, many years. Many of (the managers) have been here for 15 to 20 years with our company, so that gives us some continuity and makes certain that the quality product we provide is going to continue for some time,” he said.
One of those longtime employees is John Prop, the vice president of dealership operations, who has been with Superior Hyundai from the very beginning.
“I remember when we built this store at the beginning of my tenure. It’s hard to believe it’s passed this fast. As we get older, every day is a smaller segment of the whole, so it’s like everything is just flying by,” he said.
The dealership came to Fairfield looking to gain a foothold in the northern Cincinnati area, Betagole said.
When the manufactures are looking to put a new dealership into an area, they have certain points where they want dealerships to be in the city, and they start looking for dealers to locate there,” he said.
Recent renovations at the dealership include complete redesign of the showroom and the inclusion of Hyundai’s Equus line. It also sports a new customer lounge with free Wi-fi and an express oil change service that turns around vehicles within the hour, without an appointment.
That attention to customers and to detail has helped the company weather the struggling economy, he added.
“You’ve got to look at things in the long term. What goes around comes around. Everything goes through these kinds of cycles … now things are coming back around and we’re well positioned for it,” Prop said.
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