Each bike is painted bright orange to make them recognizable in the community and to make them easy to find if they’re not returned, Bohn said. Each bike will have the store’s logo and the logo of Middletown Visitors Bureau.
The goal of the rental program, Bohn said, is to make Middletown “a destination for cycling.”
He said the program is geared toward residents who may not own a bike or out of town guests who want to tour the Middletown area.
Mary Huttlinger, executive director of the Middletown Visitors Bureau, foresees a time when people rent bikes in Middletown, then ride then along the bike path that eventually will stretch 99 miles from Hamilton to Troy. She called the bike path “a great asset” that is underused.
The visitors bureau invested $2,700 out of its capital budget in the bike rental program. She said the bike shop will have to complete quarterly reports on the progress of the program for the next two years.