Largest Panera franchisee opens new Butler County location

Panera Bread, 5875 Dixie Highway, Fairfield, is holding its grand opening at 6 a.m. Wednesday. The restaurant is located near the Shared Harvest Foodbank. Covelli Enterprises owns more than 300 Panera Bread locations in eight states. SUBMITTED PHOTO
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Panera Bread, 5875 Dixie Highway, Fairfield, is holding its grand opening at 6 a.m. Wednesday. The restaurant is located near the Shared Harvest Foodbank. Covelli Enterprises owns more than 300 Panera Bread locations in eight states. SUBMITTED PHOTO

The largest franchisee of Panera Bread is opening a Butler County location.

Covelli Enterprises, which owns more than 300 Panera Bread restaurants in eight states, is holding its grand opening at 6 a.m. Wednesday at 5875 Dixie Highway, Fairfield.

The new build is located near Shared Harvest Foodbank and down the street from Jungle Jim’s.

“We are proud to be opening another bakery-café in the wonderful community of Fairfield.” said Sam Covelli, owner/operator. “Whether choosing to dine in, drive-thru, pick-up, or order delivery, we strive to serve delicious food and a great experience for our customers.”

On Wednesday, the first 500 in-café and drive-thru guests will receive a free Panera Bread travel mug with free coffee for one month.

Other grand opening specials include: Wednesday-Thursday: Buy a You Pick 2 and get a free $5 gift card; Friday: Buy one pastry, get one free with a maximum of three free pastries.

Catering customers receive 50% of their order total back on a gift card from opening day through Sept. 17. Catering order must be $50 or more to qualify.

This bakery-cafe also offers Fast Lane Kiosks, in addition to cashier stations, to reduce wait time for guests, said Katey Childers, regional marketing director. She said the kiosks are user-friendly and include a product builder feature to assist with order accuracy and customization.

Store hours are 6 a.m. to 9 p.m. Monday through Saturday and 7 a.m. to 8 p.m. Sunday.

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