Adam Helms, the city employee who oversees the concert series, credited the word “Jam!lton” to music reviewer Barry Brandow.
The word Jam!lton has caught on, Helms said.
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“I told the mayor about it (the word Jam!lton), and he’s like, ‘Man, that’s pretty cool,’” Helms said. “And he’s like, ‘We should pass a resolution to change the name, unofficially, of course, to Jam!lton for a day.’ And then he took it one step further and said, ‘We should appoint David Shaw as the mayor of Jam!lton.’”
Shaw, who often speaks proudly of his hometown as his favorite place to play, sent this message through Helms: “C’mon, Jam!lton, let’s dance!”
Tracy Kocher, director of marketing for the Butler County Visitors Bureau, called the nickname and event “fantastic,” and said the bureau is happy whenever one of its communities does something unexpected. Hamilton is right to celebrate The Revivalists, she said: “They’re really hot right now.”
Don’t expect the city to launch another effort to add an exclamation point to its official name, by the way. And Alexander Hamilton will continue to remain the city’s namesake.
“The city of Hamilton has kind of moved away from that (the exclamation point), as part of our branding, but when we do something fun like this, it’s definitely nice to give a nod to the past, and it is kind of fun to throw that in there,” Helms said. “It’s almost quirky. The whole renaming Hamilton to Jam!lton is a little bit quirky, and throwing that exclamation in there was a cool nod to the past.”
“It you look at it, the exclamation point is right after the word Jam, and Jam is another word for playing music together with your buddies,” Helms said, “so we’re really emphasizing the jam, relative to music, part.”