Hyde's also re-branded the store's signage and menu, courtesy of Hamilton brand identity development and graphic design firm LemonGrenade Creative. Basing the fresh, bright color palette off the restaurant's orange-and-yellow booths, LemonGrenade provided several mock-ups from which Hyde-Klaiber and her sister could choose.
“It was kind of like a buffet, if you will,” Hyde-Klaiber said. “We picked and chose from different platforms that we liked.”
Hyde’s attempted to track down a photograph of the “pie man” that once graced a sign outside of the restaurant to incorporate him into the newly designed menu.
“When that didn’t work out, we just came back to creating our own little pie guy,” she said.
Cindy Dingeldein at Community Design Alliance was “instrumental in her vision and guidance for our refresh,” she said.
Signboards outside the restaurant, which is hiring several new employees, are set to eventually change soon and will include Hyde’s new logo, Hyde-Klaiber said.
Total investment into the “refresh” is estimated, so far, to top $60,000, and customers’ reaction has included “an overwhelmingly positive response,” she said.