The store aims to outshine competitors Anthropologie and Altar’d State in various ways.
“A cool thing about our brand is that we have a lot of the same merchandise as a lot of our competition (who have) price points that are much higher,” Alexander said. “We’re very affordable, but also very good quality, as well, and we do our best to buy everything local first … USA-based.”
Rose & Remington also offers home decor items such as signs, clocks and plants, and gift items like candles, lotions and soaps.
The business has six locations, including Liberty Twp., Deerfield Twp., Lebanon, Miami Twp., Hyde Park and Anderson Twp., with a new one in the build-out stage in Florence, Ky.
The new Liberty Center location is part of the Rose & Remington’s ambitious plan to rapidly expand its brick-and-mortar presence in the Dayton, Cincinnati and Columbus areas.
Earlier this year, the company launched Curve & Cloth, a clothing store for full-figured women, in Lebanon, and Burlap & Birch, a “full-on” contemporary home décor, custom furniture and accessories store in Deerfield Twp.
New locations of Curve & Cloth are planned for Dayton and Columbus, and Burlap & Birch for Dayton and Lebanon, Alexander said.
Rose & Remington “fashionista” Ashley Dennis said the store’s buyer purchases clothes that will specifically appeal to women in that store’s area and that the selection in one store often varies from that found in others. That, she said, differs from corporate clothing businesses that buy the same fashions for each location.
“We buy things that are unique … and emphasize education on our staff, making sure everyone’s up to date on the styles, the new product, making sure that they can recommend the best trends,” Dennis said.
Kayla Sheffstall, of Trenton, said she checked out Rose & Remington Tuesday and came back to purchase a sweater and a pair of jeans on Friday. She called store “so cute” and praised the variety of its selection.
“It doesn’t overwhelm you but it’s good, like, not flashy patterns,” she said. “It’s more my style.”