The cooperation came about when Atrium had to get approval from the city’s planning commission and somebody during one of those meetings suggested the signs could be a way to help promote events in the city, Jones said.
“Looking at the fact we were partnering with the city on a number of initiatives, it made sense to do a collaborative effort with that,” she said.
Robert Knight of Hamilton recently suggested that city government should put up billboards along I-75 advertising the great taste of its award-winning water, and sell it at stores along the interstate: “It may do a lot for Hamilton,” he said.
Adkins in December wrote council that the city can “use 5 percent of the billboard timing (about one hour per day) to place municipal advertising on the refurbished electronic billboard.” Adkins wrote. “The city advertising could be general advertising to visit the mall or downtown or the city in general, but would also be used to advertise upcoming events in Middletown that would be a regional draw such as Balloonfest or the Color Run, etc.”
Staff writer Ed Richter contributed to this report.