“We intended to sell the squares for $40 to $100 per square, depending on who’s playing,” he said.
If nine people are in an 8-by-8-foot square, they are sitting immediately next to each other’s chairs, Helms said, showing a photo of people sitting in chairs in such a square.
“We believe that it’s feasible to put nine people in an 8-by-8 square for a variety of reasons, the biggest one being it increases our capacity, it allows more people to attend, and it also brings down the cost of admission,” Helms said.
Whereas a family of four might have had to pay $10 apiece for a show where a square costs $40, if there are nine people, the per-person cost drops to $4.44.
“This is our best effort to bring live music to Hamilton in some form or fashion,” Helms said.