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The Cincinnati-based supermarket operator, the nation’s largest, said sales were already strong in February as shoppers started stocking up. The COVID-19 pandemic “triggered a significantly greater lift in sales across both physical retail stores and digital channels in March,” a surger that tapered but remained higher than normal in the final week, as customers adjusted to the new dining, work and travel restrictions.
Kroger said demand has been broad based across grocery and fresh departments, but it is too early to speculate what will emerge as the “new normal” in food consumption at home or what the impact on sales will be in future periods.
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