iFLY’s debut at Liberty Center last Friday is expected to create even more of a draw to the Butler County shopping, dining and entertainment destination.
The 5,175-square-foot indoor skydiving attraction is located at 7689 Warehouse Row on the outskirts of the $350 million mixed-use complex just off Interstate 75’s Liberty Way exit.
Choosing Liberty Twp. for Ohio’s first iFLY in the growing area between Cincinnati and Dayton seemed to make the most sense to provide easy access for families in Greater Cincinnati and the surrounding cities, iFLY officials told this news outlet.
The business touts its ability to simulate freefall conditions in a vertical wind tunnel.
Such wind tunnels have given skydivers a practical and consistent way to develop and perfect skills that typically require leaping from a plane. The increase in availability of wind tunnels also has spawned a growing sport – bodyflight.
JLL expects the opening of iFLY in Liberty Twp. to not only draw new customers to Liberty Center, but also more retail tenants, according to Giorgio Karras, a Jones Lang LaSalle (JLL) vice president tasked with handling retail leasing at Liberty Center.
The visitors bureau previously told this news outlet that iFLY is “a wonderful addition” to not only Liberty Center, but to Butler County’s tourism landscape.
Being the first of its kind in Ohio, iFLY “will attract thousands of new visitors from across the region to experience not only the best indoor skydiving but everything else Butler County has to offer,” according to Mark Hecquet, president and CEO of the Butler County Visitors Bureau.
Founded in 1998, Austin-based iFLY has flown more than 8 million people in a dozen countries.
It has 49 locations worldwide, 37 of which are in the United States. It recently opened new locations in Brisbane, Australia; Minneapolis, Minnesota and Charlotte, North Carolina.
“iFLY gives us a unique regional draw based within Liberty Center,” said Liberty Center General Manager John Taylor. “It is another landmark of entertainment located on the I-75 corridor that will draw people from Cincinnati and Dayton to experience iFLY, Liberty Center and everything that the I-75/Liberty Way intersection has to offer.
“We look forward to working with them to create new events around their unique activity, as well as the ability for them to partner with our already established tenants to provide food and shopping options for people specifically seeking them out.”
The demographics of iFLY’s customer base hits every age cohort from ages 3 to 103, with the majority of the ages focused from 9 years old to 19 years old, due to its focus on families, company officials said.
Hours are noon to 8 p.m. Monday to Thursday, noon to 9 p.m. Friday, 10 a.m. to 9 p.m. Saturday and 10 a.m. to 7 p.m. Sunday. For more information, call 513-901-4359 or visit www.iflyworld.com/cincinnati.
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