The partnership will utilize Ocado’s predictive analytics, automation and comprehensive system development and its Ocado Solutions division’s cutting-edge software and hardware systems, robotics and artificial intelligence.
It also will use Priva and 80 Acres Farms’ “extensive horticulture, engineering, operational and food industry expertise,” according to Mike Zelkind, CEO of 80 Acres Farms.
The Infinite Acres venture is “an amazing combination of best-of-breed companies,” that will provide customers state-of-the-art facilities with “uniquely developed” crop recipes, yield guarantees, product packaging, branding, marketing and distribution, Zelkind said.
MORE: WATCH: McDonald’s demolishes Butler County location ahead of full rebuild
“It involves no pesticides, fungicides … so it’s an absolutely great way of growing fruit and (vegetables),” Jensen said.
The joint venture will help grow a model aimed at delivering to the marketplace produce harvested minutes before an order.
“That’s why it’s an area that’s of interest to us, both because our technologies are relevant and because ultimately it could be relevant to the customer proposition, but that’s not an immediate preoccupation,” Jensen said. “It’s part of our vision for the long terms.”
The collaborative venture will have “a considerable impact” on the profitability and competitiveness of food service industry customers everywhere — from growers and distributors to retailers and governments, according to Tisha Livingston, CEO of Infinite Acres.
MORE: 2 new pizza places are replacing former restaurants in Butler County