Freebies and music at new Puma store opening today in Monroe

Puma, a popular brand centered on athletic and casual footwear, apparel and accessories, will open a new location with a grand opening celebration today.

The 6,000-square-foot, first-in-the-region store at Cincinnati Premium Outlets is located next to The North Face and across from Under Armour on the northeast side of outlet mall.

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Puma will celebrate its grand opening at 10 a.m. today with the first 25 families on Sunday receiving a $25 Puma gift card and a live DJ playing music in-store.

The new store will feature sneaker styles for men, women and kids, as well as the latest fashion apparel for a variety of sports such as basketball, soccer, running, golf, motorsport and more.

Puma is the latest in a string of new stores coming to the outlet mall, including Pepper Palace, Vans and AT&T.

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