Located on a 117-acre site, the project was approved in late 2007 and early 2008 and ground broke in the spring 2008.
The promise of working there drew about 3,400 people to a June 2009 job fair nearly two months before the opening of the outlet mall, which offers more than 400,000 square feet of leasable area and 100 stores offering savings of 25 percent to 65 percent.
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Prior to its opening, the retail center was projected to include more than 120 stores and generate more than $150 million in annual sales, 800 to 1,000 full- and part-time jobs with an annual payroll of more than $15 million and property tax revenue of more than $900,000 per year, according to project documents.
While the mall has welcomed millions of shoppers since its opening, it keeps its traffic numbers confidential.
Monroe City Manager Bill Brock said at the time the mall was part of the “redefining” of the city’s I-75 interchange.
“This puts Monroe on the map,” he told this news outlet in 2009. “It makes us more of a destination, and hopefully we can continue to build upon that.”
The outlet mall features nearly 100 retailers including LOFT Outlet, Under Armour, True Religion Outlet, Puma, The North Face, Adidas, J. Crew Factory, Kay Jewelers and more.
It has been a busy year for Cincinnati Premium Outlets. So far in 2019 the outlet mall has welcomed:
• An AT&T store
• Pepper Palace, which sells gourmet hot sauce, barbecue sauce, salsa, pickled items, jellies and jams, beef jerky and more.
• Proletics, a brand providing leggings for women and other special products for running, training and active lifestyles.
• Puma, an athletic and casual footwear, apparel and accessories store.
• Vans, an action sports footwear and apparel retailer.
It is set to add four new retail offerings, including:
• Charley's Philly Steaks, which offers grilled-to-order sandwiches like the store's signature Philly Cheesesteak, Pepperoni Cheesesteak, Bacon 3 Cheesesteak and Chicken California Sandwich. It will join the outlet food court options Sept. 30. Charley's Philly Steaks will replace Steak It Out, which was open as of Monday.
• Fanatics by Lids, a retailer of officially licensed and branded headwear, which will open a second location at the outlets in a 2,300-square-foot addition in Suite 120 near Carters in the southeast portion of the outlet mall. It will provide a large selection of college, MLB, NBA, NFL and NHL team fashion in a variety of styles and colors
• Bass Factory, which will also open a holiday pop-up in a 6,000-square-foot-space in Suite 828 across from Gap Factory in the southeast section. The store will offer men’s and women’s footwear and apparel including loafers, ballets, lace-ups, sneakers, sunjuns, heels and more, plus seasonal apparel such as henleys, sweaters, button down shirts, jackets and leggings.
• Ugg, a footwear brand known for its sheepskin boots, will open a holiday pop-up shop in mid-October in a 2,200-square-foot space in Suite 622 near Skechers in the northeast portion of the outlet mall.
Opening dates for Bass Factory and Fanatics by Lids have yet to be set. Both holiday pop-up shops will remain open through the end of January 2020, according to Colin McGauley, a spokesman for Simon Premium Outlets, the outlet mall’s parent company.