— Alabaster base: On stage, white makeup with bluish undertones gives skin dimension. Use a makeup sponge to dab color across the face and set with a powder. Ben Nye and Mehron are good brands to try. Novices will find cream sticks easier to blend than pancake makeup. Get some at Spotlight Costumes in the West End and Costume World in the Strip District.
— It's all about the eyes: The right eyebrow can transform a look from silly to sinister. Apply water-soluble Elmer's glue stick against the grain of the brow. Block out the natural eyebrow with the same makeup used to cover the face and then draw on the new brow. Something slanted down with a dramatic arch is particularly menacing.
» Superhero window washers bring smiles to patients at Pittsburgh’s Children's Hospital
— Kardashian cheekbones: Contouring is the key to livening up the face of any creature that's returned from the grave. Dust on a dark powder in a diagonal line, starting from mid ear and extending down the cheek. Follow up with a few strokes of brown or red above the line and blend. With a skinnier brush, add a couple short vertical lines between the brows for more definition and a swoop of color out from the inner eye.
— Out for blood: Line the lower eyelids and lips with a hint of red. Maybe even dot the corners of the mouth with more blood, a nod to the creature's latest conquest.
— Hair-raising details: If a wig is part of your wicked transformation, keep it intact with bobby pins or Spirit Gum adhesive. To add to what you already have, including facial hair, dip a bristled brow brush in the hair color and stroke it through to fill in a mustache or sideburns.
» Kelly Ripa gets into the Halloween spirit by dusting off a past costume
— More coverage, more fright: Be sure to cover hands, ears, neck, arms — anything not covered by a costume — with makeup. Blend in browns, reds and grays to the neck and in between fingers to complete the disguise.
— Set it and forget it: When you're happy with your haunting new look, keep it with a fixative barrier spray. Have a wipe handy to blot skin if you start to sweat.
— Safety first: If you're new to makeup or trying out a different brand, put a small amount in the crook of the arm to test for allergies. If there's no reaction within 24 hours, you're good to go. To remove it, use a baby wipe, makeup remover, and some soap and water.