"The motivation behind everything we do has always been to ensure we provide an unmatched shopping experience from the moment shoppers walk through our doors. We look forward to continuing to deliver the high-end fashion and signature customer service at our new, premier shopping destination for years to come," said Jim von Maur, president of Von Maur.
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Von Maur is investing in its presence in the local region, which has a location at The Greene Town Center in Beavercreek and the Polaris Fashion Place in Columbus. The retailer opened a location of its new store, Dry Goods, at The Greene earlier this year.
Dry Goods, a clothing brand for women owned by Von Maur, is a “new generation of stores” created for young shoppers. The stores sell clothing, jewelry and accessories. The brand planned to open 12 stores in 2018, including two other stores in Columbus and Akron. Dry Goods already has a location open at the Kenwood Towne Center in Cincinnati.
Von Maur’s success is measured differently than once-powerhouses like Sears, and the privately-held company competes with retailers like Bloomingdale’s and Nordstrom. Von Maur is a significantly smaller department store chain with only 33 brick-and-mortar locations, according to its website.
Niche retailers like Nordstrom — or arguably Von Maur — are able to survive by focusing on delivering a cohesive omnichannel for customers. A luxury in-store experience is just as important as a strong digital presence, retail experts say.
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