P&G unloads 25 brands as part of growth strategy

Procter & Gamble Co. has quietly unloaded a half-dozen laundry brands and parted company with a pop star and two supermodels in its quest to restore growth, according to news partner WCPO.com.

P&G has already ditched about 25 brands as part of its plan to shed up to 100 underperforming brands, Chief Financial Officer Jon Moeller told Wall Street analysts after the company announced its first-quarter results. Those 25 do not include Duracell, which P&G said Friday that it will exit, likely by spinning it off as a new, freestanding company, by the end of 2015.