J.Crew is creating a one-stop shop for preppy shoppers.
The clothing retailer will begin offering merchandise from the company's denim-focused Madewell brand in some J.Crew stores. Madewell will introduce shop-in-shops inside six J.Crew store locations, retaildive.com reported this week. The locations will be in New York City (at a new location at Columbus Circle), Florida (Tampa and Aventura), Iowa, New Hampshire and Connecticut.
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There is also a new Madewell store opening in New York on the Upper West Side, the company said. Madewell was acquired by J.Crew more than two decades ago.
The move comes after the company reported poor fiscal earnings in November. The company, which also owns Madewell stores, announced a total of 50 stores were expected to close during fiscal 2017. The company closed 11 stores in the first three fiscal quarters of the year.
The retailer saw total revenue decrease about 5 percent and comparable company sales decrease 9 percent in the third quarter. J.Crew sales decreased 12 percent to $430 million. Company leaders said the brands would evolve into a "digital first" business.
“Our goal is to reinvigorate the J.Crew brand to reflect the America of today and to continue to drive strong momentum in the Madewell brand,” said Jim Brett, chief executive officer.
J.Crew has a Factory Store location at The Greene Town Center in Beavercreek and another Factory Store at the Cincinnati Premium Outlets in Monroe. The retailer also has Madewell and J.Crew locations in Cincinnati and Columbus. Thousands of stores have closed across the U.S. this year, including other clothing retailers like The Limited, Rue21 and Wet Seal.
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