Some of the Simple Truth plant-based collection includes:
- Meatless Burger Patties
- Meatless Grinds
- Chocolate Chip Cookie Dough
- Alfredo Pasta Sauce
- Bolognese Pasta Sauce
- Deli Slices (Black Forest Ham and Salt & Pepper Turkey)
- Sausage (Kielbasa and Chorizo)
- Cream Cheese
- Sour Cream
- French Onion Dip
The Simple Truth Plant Based collection was first announced, including a sneak peek of Simple Truth Emerge, last September at the Good Food Conference in San Francisco, where Gil Phipps, Kroger’s vice president of Our Brands, spoke on a panel alongside other industry experts about the importance of accelerating the marketplace for plant-based foods.
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“As more of our customers explore and embrace a flexitarian lifestyle, Simple Truth Emerge is a fresh innovation that provides a flavorful meat alternative that cooks comparably,” Phipps said.
Joe Grieshaber, Kroger’s senior vice president of merchandising, had said the grocery store anticipates interest in plant-based products to continue to grow in 2020, with the category being one of the key drivers of our natural and organic sales.