Hamilton chamber of commerce revamps decades-old logo

The Greater Hamilton Chamber of Commerce recently revamped its logo, which had been in use for more than 20 years.

“We wanted to keep some of the familiarity of the original design to maintain a comfort level with our members and the community as an established and stable organization,” said Dan Bates, the organization’s president and CEO. “At the same time, we want to appeal to the millennial population with a cleaner design and bolder choice of color.”

The new logo still shows the iconic Butler County Soldiers, Sailors & Pioneers Monument and the High-Main Bridge, but uses a different color scheme.

“The old logo was no longer reflective of the vibrant, progressive organization that we have become, in order to take on our exciting priorities of the future,” Bates said. “Simply put, we needed a bolder statement.”

The logo is already visible on the chamber’s website and its various social media platforms. It will be included on all chamber branding materials, as well.

Hamilton-based branding firm LemonGrenade Creative designed the logo.

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Eric Schwartzberg