Butler County RV dealer hiring for new Trenton location

Jeff Couch’s RV Nation opened in 2005 and has grown to be the nation’s second largest single store dealership of towables, including campers, travel trailers and fifth wheels, as well as providing RV service and parts

The business, which sells RVs nationwide and worldwide, employs about 40 people. It is looking to hire not only service technicians for its current operations at 2122 Hamilton Eaton Road in New Miami, but also for a new, larger facility set to open in September at Trenton Industrial Park, 5555 Kennel Road.

FIRST COVERAGE: Butler County RV retailer plans new facility

The company will add 24 jobs in all, according to Mike Dalton, chief financial officer.

The first dozen new jobs will be in all areas of the business including sales, finance, warranty and service.

Instead of relying on the traditional retail sales model, Jeff Couch’s RV Nation takes more of an Internet-distributor approach with revenues driven by personnel developing qualified leads from website visits that are then followed up on by sales people, Dalton said.

We spoke with Dalton about Jeff Couch’s RV Nation’s challenges in growing its workforce. Here’s what he had to say:

Q: What’s the biggest challenge facing the company and others in the industry and how is the company uniquely positioned to address that challenge?

A: “Finding good, dependable employees is definitely a challenge in a strong economy with very low unemployment. We offer competitive wages, benefits and work schedules but are also looking for new avenues to help recruit candidates including Butler County Workforce Board and OhioMeansJobs.”

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Q: What’s the most prevalent roadblock you encounter when it comes to hiring and what can jobseekers do to remedy that situation?

A: “Currently our biggest issue is actually finding qualified candidates willing and able to work. We can train employees for the skillsets they need but showing up on time and ready to work is a trait we often struggle to find.”

Q: What’s the vision for the company’s growth, both jobs and otherwise, for the next five years?

A: “The RV industry has experienced double digit growth in unit sales over the past 5-plus years and we expect that to continue. The solid growth in our industry coupled with a strong economy should help us continue the pattern of growth that has led us to be the largest dealer in the Midwest. That continued growth will create new job opportunities for Butler County for the foreseeable future.”

Q: Some job seekers are concerned about the limits of advancement within a company. To what degree can your employees advance from entry-level roles to be promoted to greater positions within the company?

A: “We have always preferred to hire/promote from within our organization. Most of our management and supervisory staff here at the dealership have all come from entry level positions and worked their way up through the company. We actively seek individuals that not only want a job but want a career as well.”


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