“We think it may reach our market and may extend beyond our market,” Hightower told alma mater Wright State University. “Good publicity is always good for business.”
The CNBC episode was filmed last June and July in Middletown over three days at Hightower’s business and home, according to Wright State. Hightower said he plans to watch the show at a local Buffalo Wild Wings with his family and friends.
“This is a show that gives something positive to people who want to go out and live their dreams the opportunity to see others that come from little or nothing and actually be able to do it,” he said in the release. “And it gives them the incentive or the confidence and vision that they can do it too.”
Hightower, 60, said he wants to expand his petroleum-distribution company into a billion-dollar business and extend its global reach.
In recent years, the company, which has about 85 employees, expanded into the energy efficiency business that includes commercial lighting, power generation and heating and air conditioning.
RELATED: Middletown businessman serving on National Parks Foundation board
About the Author
