Build-a-Bear’s “Pay Your Age” promotion to return for kids’ birthdays

After last week's Build-A-Bear "Pay Your Age" sale fail, the company has announced you can still get the age deal (sort of) with its birthday-month "Count Your Candles" program.

To take advantage of the promotion, customers must sign up for the free Build-A-Bear Bonus Club members, and children must be younger than 14.

Bring your child into a store any day during their birthday month, and they can build a Birthday Treat Bear, which regularly costs $14, by paying their age.

The Thursday one-day "Pay Your Age" sale, which promised teddy bears for the cost of your child's age, ended abruptly — in some states, before the stores even opened — after an overwhelming response. Build-A-Bear has been working to make amends ever since.

Build-A-Bear CEO Shannon Price John apologized to customers on "Today," and the retailer offered a $15 voucher to online customers and to those who were turned away from stores.