New Liberty Center property manager taking more hands-on role

Bayer Properties disclosed this week the moves it is making to help boost the retail presence at the $350 million mixed use Liberty Center.

Bayer, which has seven-day, 30-day and 90-day goals in place for Liberty Center, sent nine people from the company to the site for several days last month to “essentially reintroduce market Liberty Center to 14 sub-markets,” said John Turner, a consultant for Apollo Commercial Real Estate Finance Inc.

In addition, Birmingham-based Bayer is in the process of meeting with all the existing tenants, he said.

Last week, at the International Council of Shopping Centers’ New York Deal Making convention, Liberty Center, under the Bayer flag, was marketed to national retailers, Turner said.

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“We have a lot of things going on and so far feedback has been very positive,” he said.

Bayer Properties started third-party management of the 1.2-million-square-foot mixed-use property Dec. 1. The move is the second management switch for the $350 million development. Bayer follows Chicago-based JLL, which took over management and leasing of the mixed-use development in September 2018 from Steiner + Associates, one of the project’s co-developers of Liberty Center.

Located between Cincinnati and Dayton at Interstate 75’s Liberty Way exit, Liberty Center includes 860,000 square feet of retail space, 75,000 square feet of Class A office space, 240 luxury apartments, 17 restaurants and a 130-room AC Hotel by Marriott, the region’s first.

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A host of company officials plan to visit Liberty Center next month to provide Liberty Community Authority with an overview of the company, introduce management and leasing teams and potentially review case studies of mixed use projects similar to Liberty Center and to discuss key initiatives similar to that development, Turner said.

Those officials will include Bayer Properties President Libby Lassiter; Jami Wadkins, president and chief financial officer; Joy Wood, vice president of property management; Mark Curran, regional manager; Doug Schneider, executive vice president of operations; and Krista Wood, vice president of leasing.

Wood, who works out of Bayer’s Lexington office, will lead the leasing effort at Liberty Center on behalf of Bayer, he said. She will be recommended as an addition to the LCA board, Turner said.

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An Apollo official also will be on site for the presentation, he said.

LCA Chairman Phil Morrical said he appreciated that Bayer officials planned to address the board.

“That’s very encouraging and it sounds like things are rolling along well,” Morrical said.

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