OXFORD — Miami University has sent a mandate to merchandising companies to stop printing the Redskin logo.
The university’s mascot has not been the Redskins since 1997, but traces of the old mascot incorporating an Indian head and block “M” still can be found on campus and in bookstores. Considered a “heritage logo” in recognition of Miami’s history, the university had allowed its use on some apparel and in athletic venues on campus — until now, said Paul Allen, director of business services.
The university moved several years ago to limit the logo’s use to collared shirts and caps before phasing out the logo entirely, said Dionn Tron, associate vice president for university communications.
“It really is time to have RedHawk traditions,” Tron said.
Some current students and alumni aren’t so sure.
“I understand why they’re doing it, but it’s part of the heritage of Miami and by doing away with it they’re losing history,” said Miami sophomore Taylor Lewis. Ray Mock, executive director of the Miami University Alumni Association, said his office has gotten a handful of e-mails from alumni expressing disappointment.
Stores on and off campus may not sell merchandise with the logo on it once their current stock is gone.
The university also could decide to remove renderings of the Indian head in athletic venue and around campus in the future, Tron said. Athletic Director Brad Bates said he is unaware of discussions, but said the issue is not off the table.
Bobbe Burke, coordinator for off-campus affairs and Miami Tribe relations, said some students felt the use of the heritage mark in athletic venues and some apparel sent mixed messages after the banning of the “Scalp Song” at athletic contests. Burke said she hoped by further restricting the logo’s use, the message will be clearer for students.
“If they’re going to get rid of it, it needs to be completely or it’s being hypocritical to have it on campus but not have it on shirts,” student Lewis said.