Keeping the billboards in play for four weeks would normally cost a client $9,000. Not for this client, said Tanner Hohenbrink, with Lamar.
"We always want to look for ways to reach out and help out the community," he said.
Since the billboards went up Monday, Karen Huynh said seven people, some she has never met, have approached her with offers to help. The generosity, she said, has been overwhelming.
The reaction to Karen Huynh's venture seems in keeping with an observation from Marcus Sheridan, an award-winning keynote speaker on business, marketing and communication: "Great content is the best sales tool in the world."