“Bill is a respected leader in broadcasting, and we are proud to recognize his accomplishments at Cox and his contributions to our industry,” Dan Mason, Chairman of the Broadcasters Foundation of America, said in the release. “As a member of our Board for several years, Bill has helped us advance our mission of helping every broadcaster who qualifies for help.”
Hoffman began his career at Cox in 1979 as an account executive with TeleRep in Detroit, now a division of CoxReps, moved into local radio and TV station and sales management in various markets across the country, and then was promoted to Executive Vice President of Broadcast before ascending to the Presidency of the entire media group.
His Board representation includes the Chattahoochee Riverkeeper, American Rivers, BMI, the Associated Press, the National Association of Broadcasters, the Broadcasters Foundation of America, and the ABC Board of Governors, where he was a former Chairman., according to the press release. Hoffman earned bachelor’s and master’s Degrees from Michigan State University. He and his wife, Joan, have a son, Douglas, and a daughter, Teddie.
The two previous recipients of the Lifetime Achievement Award are Dick Clark and Charles Osgood.