“As part of our Restock Kroger plan, we continually invest in redefining our customers’ grocery shopping experiences by bringing online and offline seamlessly together through digital innovation,” said Yael Cosset, Kroger’s chief digital officer. “Our customers tell us they want multiple ways to shop. We are committed to leveraging a combination of insights from (data and analytics firm) 84.51˚, advanced technology and our digital platform to give our customers the ability to shop when and how they want to make their lives easier.”
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The seamless digital experience focuses on providing Kroger customers with quicker and easier access to relevant products and recipes, digital coupons, weekly ads and shopping lists joined by an easy-to-use, fully integrated ClickList experience, the company said Monday.
Next year, Kroger plans to expand its seamless service to more markets, ultimately making the convenient shopping experience available to all 60 million families who shop with the Cincinnati-based grocer.
“Whether our customers are shopping with us in a store or online this holiday season for groceries, meal solutions, health and beauty products, seasonal items or flowers, we want it to be a simple, personalized experience that saves them time and money,” Cosset said. “This exciting milestone is a testament to the impact of our digital shopping platform as well as the consistent and rewarding experience delivered to our customers by our talented store associates.”
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