Blue Moon’s brewer launching marijuana-infused ‘beer’

Marijuana-infused foods typically take at least an hour to kick in, making it harder for consumers to accurately dose themselves.

» Second-hand marijuana smoke could be as dangerous as cigarette smoke, study finds

"This is really about brewing great beers that beer drinkers love," said Keith Villa, who developed Blue Moon Belgian Wheat and worked for MillerCoors for 32 years. "You'd just swap out an alcoholic beer for one of our beers."

Several other companies offer cannabis beer, but they all lack the psychoactive compound, THC. Instead, they're infused with hemp extract to give them a marijuana taste -- and helps them grab headlines. Federal law prohibits brewers from using marijuana in their beers.

Villa's "beer," because it lacks alcohol, skirts that federal ban, even though marijuana itself remains federally illegal. The longtime brewer said since retirement he's become a believer in the plant's benefits, especially when paired with the technology developed by his partners at Colorado-based Ebbu, which specializes in extracting and analyzing marijuana compounds.

» Former NFL star Ricky Williams launches marijuana brand

Several other companies already manufacture marijuana-infused drinks or offer marijuana powders to sprinkle on food or in teas, but Ebbu says its technology allows them to provide specific feelings, like euphoria or relaxation. For the past several years the company's scientists been conducting double-blind tests on volunteers to help fine-tune their formulas.

"We've really been able to dial in on those sensations that can deliver a consistent experience for the users," said Ebbu president Jon Cooper.

Villa said he hopes to develop three kinds of drinks to infuse with Ebbu products: a light beer, a wheat beer, and something heavier, like an Imperial or barrel-aged stout. In all cases, he'll make the beer as usual, remove the alcohol, and then add the cannabis extracts. The company hopes to have the beers on store shelves this fall, and plans to expand next year to other states that permit legal marijuana.

Villa's new brewing company will be called CERIA.