Before 2018, the chain launched the PSL the Tuesday after Labor Day. For the last two years, Starbucks has begun serving the Pumpkin Spice Latte the Tuesday before Labor Day. This year, it’s two Tuesdays before Labor Day, according to Business Insider.
The PSL, as it’s often referred to, has been a popular item on Starbucks’ menu for 17 years.
Other seasonal items released today include:
- Pumpkin Cream Cold Brew, an iced drink launched last year that is topped with pumpkin cream cold foam and a dusting of pumpkin spice.
- Salted Caramel Mocha and Salted Caramel Mocha Frappuccino
- Pumpkin bakery items including a pumpkin cream cheese muffin, pumpkin bread and pumpkin scone
- Available in grocery stores and online: New Starbucks maple pecan flavored K-Cup packs and ground coffee and Starbucks Salted Caramel Mocha flavored creamer.
Starbucks is not the first business to bring out the pumpkin during the summer. Dunkin’ rolled out its line of pumpkin flavors on Aug. 19. This year, Dunkin’ added its own PSL for the first time, which is available hot or cold. Maple and pumpkin-flavored sweet treats are also new on the menu.