Why a new Jersey Mike’s sub shop location in Liberty Twp. is good news for charities

Jersey Mike’s Subs franchisee Larry Rover (back left) opened a new location of the restaurant at 7338 Yankee Road in Liberty Twp. on Wednesday, Jan. 23, 2019. Team members are holding up six fingers to represent that this is the 6th location opened by Rover and his family. CONTRIBUTED

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Jersey Mike’s Subs franchisee Larry Rover (back left) opened a new location of the restaurant at 7338 Yankee Road in Liberty Twp. on Wednesday, Jan. 23, 2019. Team members are holding up six fingers to represent that this is the 6th location opened by Rover and his family. CONTRIBUTED

A fast-casual sub sandwich franchise is continuing its commitment to support local charities as a local franchisee opens a new Butler County location.

Located at 7338 Yankee Road in Liberty Twp., Jersey Mike’s Subs is circulating 7,500 coupons throughout the community offering a free regular sub for a minimum $2 contribution to CancerFree Kids.

Customers must have a coupon to be eligible.

Jersey Mike’s Subs serves meats and cheeses sliced upon order with bread baked in-store and fresh condiments. The free sub fundraiser, which runs through Sunday, is the work of franchise owner Larry Rover, who also owns stores in Maineville and Symmes Twp., plus three in Lexington, Ky.

Rover quickly moved from managing one restaurant to 40 in the area, in addition to owning locations of his own.

Since 2010, Jersey Mike's locations nationwide have raised more than $34 million for local charities and have distributed more than 2 million in free sub sandwiches to help numerous causes.

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In 2018, the company’s 8th Annual Jersey Mike’s Month of Giving in March raised more than $6 million for more than 170 charities throughout the country. Local Cincinnati area locations raised nearly $100,000 for CancerFree Kids during the month

Headquartered in Manasquan, N.J., the Jersey Mike’s franchise has nearly 1,500 locations nationwide and about 70 more in development. Rover joined the company in 2009 at age 48 as a company store manager. After two years in the role, Jersey Mike’s Founder and CEO Peter Cancro asked him to become an area director overseeing 40 restaurants in Ohio, Kentucky and Indiana.

Company officials said Rover is an “exemplary” Jersey Mike’s franchise owner who shares the company’s commitment to products and customer service and who is dedicated to giving back to the local community.

Last fall, in recognition of Rover’s contributions to the company, Cancro presented him with Jersey Mike’s President’s Award.

The new restaurant continues to hire team members at www.jerseymikes.com/careers. Hours are 10 a.m. to 9 p.m. daily. For more information, call 513-847-1937.

The Liberty Twp. location joins nearby Jersey Mike’s Subs restaurants in Fairfield, Mason and Maineville. Liberty Twp. previously had a Jersey Mike’s Subs location at 7240 Towne Center, but its franchisee chose to break from the company to become a new restaurant, Monster Subs.

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