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But UrbanQ's "It's All About The Meats & More" rub came in last — 196th out of 196 — among all rubs in the same competition.
The ranking was based on the combined scorecards of a panel of six barbecue judges.
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The rub is exactly the same ingredients and formula as the rub that won 1st place in the 2016 National Barbecue Rubs of Honor competition, out of 32 entries. At the time, it was entered under the 1572 Roadhouse label for that competition. But only the label was different.
“It’s pretty amazing how judges’ palates can differ,” Cavender said.
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He does have one theory. The formula for It’s All About The Meats & More is made for cuts of beef, with an emphasis on salt and garlic. It does not contain sugar or paprika, as most rubs for pork and chicken do. The judges who ranked the rub poorly may have been reacting to that, Cavender said.
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So, is the It’s All About The Meats & More rub the best or worst in America?
There's only one way to find out. The rub is available for $5.95 per bottle on the UrbanQ mail-order web site.
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