"If you grew up with Atari and it's nostalgic for you and you want to sit at an arcade game, it's there. If you are an esports and active gamer, we'll have a studio and a venue and that will be there for you. It's kind of like Atari meets Disney meets esports, and immersive entertainment all in one," Murphy told KNXV-TV.
The first hotel is expected to break ground mid 2020 in Phoenix. Other hotels are planned for Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco and San Jose.