The team’s success likely also sways some students who have been admitted to a few schools, Durkle said, but haven’t decided where to go yet.
“If we weren’t in the NCAA (tournament) would we still have 2,000 students in the freshmen class?” Durkle said. “Potentially yes but it makes it much easier.”
Hosting the NCAA First Four also draws UD national attention. It helps the university recruit in other parts of the country, Durkle said.
“We’ve got hours of basketball here with the University of Dayton name on it which is going to really give us more marketing than we could ever purchase through an ad or phone conversation,” Durkle said. “This is really big for us.”
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