Middletown motorcycle, powersports dealer to move into former Target building

The former Target store building in Middletown will become the new home of Middletown Cycle which is changing its name to Octane Outlet of Middletown. The motorcycle and powersports dealership will have more room for sales, parts and service. ED RICHTER/STAFF
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The former Target store building in Middletown will become the new home of Middletown Cycle which is changing its name to Octane Outlet of Middletown. The motorcycle and powersports dealership will have more room for sales, parts and service. ED RICHTER/STAFF

An empty former Target building in Middletown will soon have new life.

Middletown Cycle has purchased the former Target store at 6775 Roosevelt Parkway that is adjacent to the city’s Kohl’s and Lowe’s stores. The business plans to make improvements to the 93,000-square-foot building and hopes to open this spring.

Aaron Brown, president of Middletown Cycle, said the dealership will more than triple the floor space of its current location on Commerce Drive, just east of the I-75 interchange. He said it will allow the more than 40-year dealership to expand its brands, products, service and more.

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“We have been working expanding our store for quite awhile and the Target property here in Middletown truly meets our needs for our long-term plans,” Brown said. “Plus, we have had a great deal of support from our city officials as well as the Target Corporation.”

Brown said the name of the dealership, Middletown Cycle, will be changed to reflect its business in powersports beyond just the motorcycles. It will be called Octane Outlet of Middletown.

Brown worked with Lenny Robinson, president of Robinson Inc. Commercial Realtors, to secure the purchase and also worked with the city of Middletown to make the 26-year-old building more energy efficient.

Opened in 1993, Target closed the Middletown store in May 2014, and the building has been empty since. The closing affected about 80 employees.

In 2015, StarTek “seriously considered” the Target building to locate its call center that would employ nearly 700. However, an agreement could not be reached which led StarTek to acquire the former Elder-Beerman building at 150 High St. in downtown Hamilton.