Target launching new women’s brand next month

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Prices range from $5 to $39.99. Mark Tritton, Target’s executive vice president and chief merchandising officer, answered some questions about the brand:

Why the focus on denim?

Denim is a part of every woman’s wardrobe, and with fewer options in the marketplace and learnings from the brands we’ve recently launched, we’re excited to bring our guests a lifestyle brand rooted in denim that’s also an amazing everyday value. This brand is all about ideas and outfits, not just items. It includes apparel, footwear and accessories that are sure to become guest favorites.

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What can guests expect for the future of owned brands at Target?

Guests can expect to see great ideas brought to life in their home, their wardrobe and more that provide exceptional value and innovative design. We're improving our existing assortment or bringing newness. We've got plenty more amazing brands up our sleeves to make Target the preferred destination for guests again and again.

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