The Kroger Co. Foundation announced this week the commitment of $100,000 to the Houston Food Bank, America’s largest food bank serving 600 hunger relief charities in 18 southeast Texas counties, to supply operational support and meals to families affected by the floods.
For every social share of the #KrogerCares post, the Foundation will donate $5 to the Food Bank, up to $100,000. Additionally, Kroger is inviting customers to join giving efforts by donating through in-store programs.
“We are quickly mobilizing our resources -food, dollars, vendors, community partners, customers and associates- to do our part to help the Greater Houston community and its residents during this devastating and unprecedented storm, ” said Jessica Adelman, Kroger’s group vice president of corporate affairs. “We know that meals matter, and it’s imperative that we help feed and support Texans during this trying time.”
Across the country, customers can visit select Kroger Family of Stores to make a cash donation that will benefit the American Red Cross. Kroger is also inviting its 443,000 associates to join the cause as well as support fellow associates in the Houston area affected by the storm through Helping Hands, an internal fundraising effort.
“Kroger is showing extraordinary compassion and commitment to our community by stepping forward so quickly with this gift to the Houston Food Bank,” said Brian Greene, president and CEO of the Houston Food Bank. “Kroger’s donation will help us where we need it most: securing trucks, forklifts and temporary staffing. These assets are vital and essential to the Food Bank. Without them, we are unable to move food into areas affected by Hurricane Harvey. We’ve never had to respond to such widespread devastation, so our need for operational help is higher than it’s ever been.”
Along with monetary giving, Kroger will continue to aid rescue organizations, shelters and first responders with food, water and toiletries. The mobile Kroger Pharmacy is en route to the Houston region to help refill customers’ prescriptions, provide immunizations, and perform blood pressure and glucose screenings.
“This storm has ravaged our city, but I know the heart and resilience of Houstonians: we can and will overcome this,” said Marlene Stewart, Kroger’s president of the Houston division. “Kroger is working tirelessly to help support recovery, rescue and relief efforts. We will be here every step of the way.”