ICYMI: Company to pay for furniture if voter turnout reaches 69%

Morris Furniture announced Tuesday it will pay for customer furniture purchases if the Ohio voter turnout on Nov. 8 reaches 69 percent in the presidential election.

The election promotion to commemorate the company’s 69th anniversary begins today and runs through Nov. 7. Customers must buy $1,499 worth of furniture. The promotion measures the turnout of eligible voters in Ohio.

“Ohio is once again the center of attention as candidates, their surrogates and the media cross the state on the campaign trail. We think this will be one of the most important elections in our country’s history,” said Larry Klaben, president and CEO of Morris Furniture Company.

The promotion involves Morris stores, including Morris Home Furnishings and Ashley HomeStore, located in Dayton, Cincinnati, and Columbus, and Florence, Ky.

Customers, who make a minimum purchase of $1,499 on furniture, mattresses and accessories before 9 p.m. on Nov. 7, will get their purchase free if at least six million votes are cast for president in Ohio as reported by the Ohio Board of Elections.

In 2012, about 64 percent of eligible voters came out in 2012. In 2008, about 68 percent of eligible Ohio voters turned out for the election.

Klaben said he believed it was “quite possible” the turnout would reach or exceed 69 percent in Ohio.

“The more people who vote, the stronger our country will be,” he said.

Morris Furniture Company ran a similar promotion at its 15 stores for people who bought $1,999 or more of furniture between Dec. 17, 2014 and Jan. 1, 2015. The company said it would refund the money customers paid if the Ohio State football team won by 7 points or more against the University of Oregon.

More than 500 customers won free furniture when Ohio State won. The promotion awarded nearly $1.5 million in furniture with the Buckeye’s 42-20 win.

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