SOCIAL MEDIA CITY
The City of Hamilton’s social media accounts
UPDATE, June 22:
The City of Hamilton has advanced to the final four of the competition for best overall social media presence in North America.
Voting in that state of the competition ended at 11:59 p.m. Tuesday, with Las Vegas, NV taking first place with 3,766 votes (22.98 percent), followed by Hamilton and Lenexa, Kansas with 2,965 votes each (18.09 percent) and Kansas City, Missouri with 2,958 votes (18.05 percent).
Following an online poll that runs from July 5 to July 8 on www.elgl.org, the winner of the Trending Now! award will receive the Trending Now! trophy, free registration to #ELGL17 in Detroit, Mich. next May, the opportunity to highlight their social media strategy during an ELGL podcast and webinar and lifetime membership to ELGL, which includes unlimited job postings and training opportunities for the organization, Wyatt told the Journal-News.
INITIAL REPORT, June 21
The City of Hamilton is in the running for best overall social media presence in North America.
Engaging Local Government Leaders is scouring the continent to identify the local government with the best overall social media presence.
The government organization, whose mission is to connect, communicate and educate about local government topics, narrowed the 50 nominations to the top 14, with finalists from across the United States and Canada.
As of Tuesday afternoon, second-place Hamilton had earned 2,382 votes (20.14 percent) and Las Vegas, NV, was up to 3,586 votes (30.2 percent). Third and fourth place cities were Appleton, Wisc., and Lenexa, Kansas, respectively.
The winner of the “Trending Now” award is in the hands of voters until 11:59 p.m. tonight. The results will be used to narrow the field to the final four.
Voting is available at www.tinyurl.com/VoteHamiltonOH.
Adam Helms, director of resident services, said the city was nominated because it participated in a national research survey conducted by ELGL member Liz Aberg on how local governments are utilizing social media to communicate.
Aberg is using the survey results for her capstone project at Quinnipiac University, Helms said.
“It’s a social media award, so we’ve primarily used social media to get the word out,” he said. “We also included a link to the survey in our weekly e-newsletter. The amount of support — likes and shares on Facebook — has been outstanding. We reached 10,000 people had 62 people share the city’s Facebook posts about the survey.”
In recent years, the City of Hamilton has relied on social media as our primary source of disseminating timely public information, Helms said.
“Our website is also a valuable tool, but social media is very effective at pushing out public information,” he said. “For example, when we have power outages, resident’s computers aren’t working, but they can still receive updates on their phones through social media apps.
Social media also allows residents to reach out to city officials, Helms said.
“According to our Facebook insights, we respond to 87 percent of comments or messages on our page with an average response time of 27 minutes,” he said.