Kraft launches candy-flavored mac-and-cheese for Valentine’s Day -- and yes, it’s pink

Kraft has launched a limited-edition Candy Kraft Mac & Cheese for Valentine’s Day. A special candy packet turns regular macaroni and cheese into a pink, sweetened version. CONTRIBUTED
Kraft has launched a limited-edition Candy Kraft Mac & Cheese for Valentine’s Day. A special candy packet turns regular macaroni and cheese into a pink, sweetened version. CONTRIBUTED

Kraft has launched a limited-time, Valentine-themed “Candy Kraft Mac & Cheese” that the company says is designed for “Sweethearts to celebrate with their better half this Valentine’s Day.”

The new creation “is made with the same cheesy Kraft Mac & Cheese Americans know and love, but includes a candy flavor packet to turn the mac & cheese pink and add hints of sweet candy flavor,” Kraft officials said in a release.

“Forget heart-shaped chocolate and bouquets of overpriced roses,” company officials said. “No more noodling on what gift to buy. There is no better way to show your love this Valentine’s Day than saying ‘you’re the mac to my cheese’ with Candy Kraft Mac & Cheese.”

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