“Not every student athlete has a scholarship and even for those that do, it may only cover their cost of attendance, leaving little left over for living expenses,” Antani said. “These college students should be able to benefit from their own name, image, and likeness. Most will not get endorsement deals from major shoe and apparel companies, but rather from their hometown businesses, such as an auto dealer or bookstore. My bill legalizes this in a safe and reasonable manner.”
If passed, the bill would go into effect July 1.