Ordering a bear includes a heartfelt interview between Reese and the client.
"You miss this person that's gone. You miss them. So, I think she's helping people to deal with that," Karie Haney, who ordered 14 bears, told WFAA.
Reese uses old clothes and other sentimental fabrics to give each bear a signature look. She offers three customizable bear styles.
"There's no room for error," Reese told WFAA. "Yeah, there's pressure."