"As soon as I said 'Black Lives Matter,' (the customer service representative) said, 'Oh, that's why it got rejected.' She said Wells Fargo 'didn't want to be associated with any antisocial or offensive organizations.'"
"She said that if 'Black Lives Matter' were on my card, it might offend people," Nash said.
Nash escalated the query to a supervisor, whom she said also told her the company did not want to be associated with "offensive and antisocial" organizations and the card might offend some people.
According to the Wells Fargo debit card design website, the bank "reserves the right to accept or reject any artwork, images, or logos. For example, any third party trademarks, copyrighted materials, or name, image and likeness of any public figures, will not be approved."
Wells Fargo spokesman Kris Dahl told The Washington Post the company would reach out to Nash to apologize for how she was treated on the phone, as it "did not correctly reflect the reason for the decline and was counter to our commitment to treating our customers with respect."
Nash said she submitted another design that says, "Black People Are Important," but Dahl said that would also be rejected "because of the political nature of the second image."
When asked about card designs that reference gay rights, Dahl said his company does not consider that to be a political issue and Wells Fargo supports gay rights. As for a card designed for those who oppose abortion rights, Dahl said the company would generally "err on the side of caution as to what is considered political."
Dahl said the following in a statement:
The purpose of our Card Design Studio service is to give customers the opportunity to personalize their cards, and its guidelines aim to preserve the political neutrality of our products. Wells Fargo respects individuals' right to their opinions and causes, and when Wells Fargo rejects or approves an image, that's not a reflection of Wells Fargo's rejection or endorsement of the customer's political view or cause.