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"How do we help our franchises with more of a regional value message, so they're able to (have) a value proposition that fits with their economic model?" Haynes told USA Today. "If you look at California, there's a very different cost of business than in Arkansas."
Instead, some locations are offering a $3.99 6-inch sub, like in the case of San Francisco, Haynes said.
In March, wraps began to be offered at restaurants, which Haynes said have been “extremely successful for our brand.” California locations are experimenting with paninis and other sandwiches that are being referred to as “regional flavors,” such as a California club that has turkey, avocado and a mustard seed spread and a Provencal tuna melt with tuna, cheese, tomatoes, spinach and Provencal herbs.