By early next year, Meijer stores will be putting its plus-sized clothing on the same rack as the small through extra large sizes.
"Over the past few years, we've placed an increased focus on bringing more on-trend, affordable apparel to our customers, Peter Whitsett, Meijer's executive vice president of merchandising and marketing said in a press release. "This fresh approach to shopping represents a continuation of that commitment, giving our customers the trends they're looking for, regardless of what size they wear."
The company is also changing how they charge for the same clothing. All of the prices will be the same no matter the size.
The new size integration started in June 2016 and was available at 15 stores. But all 230 stores will have the same feature by early 2017.
Store officials told WOOD that the tests have been positive.
"Why not keep everyone together, because everybody's size should be celebrated," Jennifer Rook said. Rook is Meijer's senior manager of communications.
"We all come in here and we're all shopping in the same area. We're all women, we all want to look beautiful, Cheresha Taylor, a shopper at a Michigan Meijer store, told WOOD.
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